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Prices across this label just came down. Not because anyone was right about the price. Because I'd rather people actually hear it than keep having this exact conversation on a loop. This isn't permanent. The day it doesn't need to be this way anymore, it won't be. #OnPricing #MorellaRecords...

In the band's words: "Scarred & Sacred is our sins repenting and facing your fate in the afterlife at the gate. We wanted six tracks that felt like one story, not six songs that happened to ship together." 3 days to go. Out October 25 on Morella Records.

Berenice or Ligeia, which one unsettles you more? Both are on Semprevive, both come from Poe at his most obsessive, and they land very differently. #Semprevive #GIO #MorellaRecords #Poe

Let's talk about something. Comments welcome.

Throwback: "Well Trained" is the thesis statement of Sanctified Hunger, laid out before the album even gets to GIO's own wound. Everything Act Two and Three build on gets said plainly here first. #SanctifiedHunger #GIO #MorellaRecords #GothicRock

Emo is not goth, and that's fine. Emo's darkness is personal and confessional, turned inward: this is my pain, I'm going to show it to you directly. Goth's darkness is atmospheric and literary, turned outward: here is a space where that pain lives. Both are valid. They're doing different things....

Did you know Morella Records has a Discord server? Come hang out for some gothy conversation, and listen to Morella artists 24/7 on the Morella Radio channel. Join us, the link is in our bio. #MorellaRecords #Goth #GothicRock #Darkwave #Deathrock #PostPunk #Discord

Hey look, Giogoth1458 makes an appearance on Grave Mood Rings! https://www.youtube.com/watch?v=jKxzJLYrAHY

Track two is the heavyweight of the record. Ligeia builds slowly and enormously across its length. She is the most powerful woman in Poe's canon, her will so fierce it defeats death itself. GIO doesn't tell her story with fear. He tells it with recognition. #Semprevive #GIO #MorellaRecords...